Create compelling product marketing images in V-Ray, Maya and Nuke
Over the course of more than four hours of video training, Flores explores how to create product renders for use in print, packaging and digital marketing materials.
Flores begins by breaking down real-world examples to analyse how products are presented in marketing imagery, before revealing how to recreate similar effects in Maya and V-Ray.
In particular, Flores discusses how to set up 3D cameras in Maya, and the importance of camera angles in creating compelling promotional imagery.
He also explores lighting techniques in V-Ray, including use of HDR images, light textures and mesh lights.
The training concludes by discussing how to composite render layers exported from V-Ray in Nuke, making use of its Cryptomatte toolset to achieve more control over the look of the finished images.
About the artist
Jesse Flores is a look development and lighting artist currently working at marketing agency Hogarth Worldwide. His previous clients include Apple.
Before moving into marketing, he spent over a decade working in visual effects, for facilities including Industrial Light & Magic, Tippett Studio, The Mill, Framestore and Method Studios.
Pricing and availability
Product Rendering with V-Ray is available via an online subscription to The Gnomon Workshop. Subscriptions cost $49/month or $490/year. You can try the training for free.
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